Twas the Night Before 'The Interview': Theater Chains May Regret Not Playing the Movie Update

They're turning to social media rather than early ad deadlines. Thus many exhibitors, working with limited holiday home office staff, had finalized "The Interview"  bookings by early Monday. Among the late added runs in Manhattan is downtown Cinema Village, where advance tickets are on sale on their website. How did they get it? The booker contacted Sony, asked for it, and got it. Sony's adding theaters all the time.  “We have never given up on releasing 'The Interview' and we’re excited our movie will be in a number of theaters on Christmas Day,” stated Sony Entertainment CEO Michael Lynton. “At the same time, we are continuing our efforts to secure more platforms and more theaters so that this movie reaches the largest possible audience.” Now Sony is in talks with YouTube to release the film--non-exclusively. Owner Google is known for being essentially hack-proof.  On the surface, following a move »